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Coca- Cola

  • Worked with the team handling the Coca-Cola IPL 2019 ad campaign #SayItWithCoke and produced two ad films for the same.

  • Pitched 360-integration ideas for the IPL 2019 tie up.

  • Wrote copy for Coca-Cola's print ad campaign 'Taste The Feeling'.

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Coca-Cola "Say It WIth A Song" Campaign Surround Ideas #1

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The idea was to leverage the popularity of IPL and collaborate with it to roll out the camapign. We designed graphics of song bottles that were to be displayed on digital billboards in stadiums, and/or as Aston and L bands on television screens whenever the appropriate occasion arose during a match. 

This would hence increase visibility for Coca-Cola's "Say It With Coke" campaign.

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Coca-Cola "Say It WIth A Song" Campaign Surround Ideas #2

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Coca-Cola will roll out posts on its social media pages urging people to take part in its 

CokeJugalbandi challenge

This post will be floated across the digital platform as banner ads, and when an individual would click on it, he/she will be directed to the Coke page.

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Hero

  • Conecptualised and wrote the script for Hero's product Hero Pleasure Plus.

  • Worked on 360-Surround Ideas for Hero's "Aadat Daal Lo" campaign for the launch of the product.

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Taking Control: Women's Sexual Health
McCann Manthan 

  • Manthan is a platform for the McCann community to churn and present their ideas, in a nationwide competitive environment.

 

  • The ​Taking Control idea present below, which cleared two rounds, is a part of this exercise. 

© 2020 by Vaishnavi Singh. Proudly created with Wix.com.

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